VERMILLION – Concept2Completion
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VERMILLION

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BRANDING, MESSAGING, PACKAGING, CONSUMER TARGETING, VALIDATION

Dan Vermillion, an award-winning photographer in Phoenix, started a catalog production company. He wanted a brand that communicated the benefits of the data management software he and his partner developed with high quality, creative design, and photography. The logo was inspired by firewire plugs and the three-tiered process of catalog design. Promotional catalogs were designed to illustrate the process and convey the quality of the work.