GARDEN TERRITORY | Concept2Completion
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GARDEN TERRITORY

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BRANDING, MESSAGING, PACKAGING, CONSUMER TARGETING, VALIDATION

The Barn Goddesses of Garden Territory wanted to position themselves as a leader in organic lifestyle goods and services. The identity developed around old french garden ornaments and “The Barn Goddess” an antique statue that welcomes visitors to their store. Garden Territory had developed some fantastic organic beauty and wellness products. They bred holistic ingredients with organic essential oils. Muted earth tones were used to communicate the link with nature and her inherent energies. Stationery materials were designed using duotones to evoke feelings of peace and harmony. Recycled papers and soy inks were used out of respect for the environment. We created the entire brand identity including logo, logotype, stationery, packaging, website, sales collateral, catalog and POS materials. The packaging appeared in Graphis Packaging 9, an international showcase of the best in package design. Good design often leads to good results. A successful launch and continued marketing efforts have doubled case volume sales annually.