Meet Jillian, Concept2Completion’s newest team member. Jillian recently graduated Summa Cum Laude from Arizona State University with a B.S. in Communication and minor in Sales and Marketing from the W.P. Carey School of Business. We are delighted to have her on the team.
Jillian is an audience-focused social content and digital marketing specialist. Her specialties include:
Digital Footprint Creation and Analytics
Content and Digital Strategy
Content Creation/Email Marketing
Reputation Management and Community Engagement
Social Media Management (All Platforms)
Blogging/Copywriting and SEO
Most importantly she increases awareness and revenue through modern marketing.
Jillian is an experienced social media and digital marketing manager. She is a graduate of the Hugh Down School of Communication study abroad program where she had the opportunity to learn new perspectives and develop cross-cultural awareness.
She is passionate about helping businesses connect by sharing unique stories and creating content that stands out in a growing digital world. Jillian builds a disruptive brand presence with an audience, budget and business goals in mind.
Concept2Completion works with local and national companies to produce an increase in traffic and leads. Jillian is a modern marketer in digital brand awareness and design. C2C is here to help. Take the next steps.
While social media marketing continues to evolve, there are still myths and misconceptions that exist as far as using social media as a marketing tool.
Today, we’re debunking 5 popular social media myths!
Myth 1: I Am Successful If I Have a Large Number of Followers.
False. Brands often evaluate their success on social media based on their number of followers. However, what truly matters is a social media strategy that directly connects and engages with the brand’s ideal client. If you are consistently engaging and providing value to your followers, growth will come naturally.
One loyal, engaging connection is tremendously more valuable than one thousand followers that don’t engage with your brand! Besides, fake bots will never buy your product or service.
Myth 2: The More Content the Better. You Have to Post Multiple Times a Day.
False. It’s a far better strategy to create quality content over quantity. It’s not necessary to post multiple times a day, in fact, it may turn away followers. As long as you are posting quality content, consistently, you will stay top-of-mind. There’s no need to annoy your followers with 100 posts a day!
Tip: Boost your engagement by posting when your followers are most active. You can view this data in your account’s insights!
Myth 3: You Must be on Every Social Media Platform.
False. It’s important to identify your target audience before creating accounts on every social media platform possible. Knowing where your brand’s ideal customers hang out with help you determine which social platform to put your time and energy into.
In essence, identify your target audience then analyze social media demographics to see where to drive your brand’s social media presence.
For example, if your ideal client is a female, age 18-29, lives in an urban area and makes an income of $30K-$49K, Facebook is your best bet.
For a full analysis of 2019’s social media demographics, check out Sprout Social
Myth 4: I Can Sell on Social Media Simply by Pitching my Product or Service.
False. Your followers do not want to be bombarded with your sales and marketing pitches every time they open up social media.
It’s important to create value for your followers. Ask yourself WHY you personally follow certain brands/companies. Create content that is educational, inspirational, entertaining and so on.
Our digital footprint is an extension of our personal brand; the image we project offline. A strong personal brand can not only impact individual success but the success of a company. By establishing an online personal brand, you take control and ensure people see what you want them to see. In addition, personal branding can benefit your career by positioning yourself as an expert in the field, connect you with new contacts, meet business partners, find the right clients and more.
Furthermore, CEO coach Matt Sweetwood defines personal branding as, “the practice of people marketing themselves and their careers as brands — the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.”
A great example of successful personal branding is New York Times best-selling author, speaker and internet personality, Gary Vaynerchuk. Funny enough, Gary just wrote an article titled, 9 Strategies for Personal Branding Online in 2019. He explains that a brand is associated with an emotion, “Brand is about how someone feels in the moment when they interact with you or your business.”
In this blog, we will start by identifying what exactly a personal brand consists of the move into the do’s and don’ts of personal branding on social media.
Your personal brand consists of:
Personal Branding on Social Media Do’s and Don’ts!
Commit to a niche
Set clear goals
Get comfortable in front of the camera
Integrate your brand into everything you post (content, voice, imagery)
Make sure your profiles are consistent and appear professional (use the same handle, photo, bio, links)
Establish accounts where your target audience hangs out
Have a consistent posting schedule
Join LinkedIn groups related to your expertise
Follow your competition
Mistake personal branding as a sales pitch
Don’t focus on the number of followers you have, create engaging content and followers will come authenticity
Only post about your product/service
Overshare/spam your followers (quality over quantity!)
We recommend starting your personal branding journey by assessing your current online personal brand. From there, identify your unique value proposition, set clear goals and create a solid strategy.
What makes content “shareable”? Let’s start with “why our brand needs to create shareable content”, first. If our followers, or our ideal audience, share our content with their followers its reaching potential new customers. Our ideal audience has an entire community of people with shared interests that may align with your brand. Now, that is powerful!
We also recommend setting up Google Alerts for specific keywords within your industry. For example, if you are a real estate agent you might want to set up alerts for words such as “real estate market”, “commercial real estate”, “housing market” and so on. That way, you are consistently informed about the buzz in your industry through real-time newspaper articles, blogs, or scientific research.
Outside of your industry, content related to pop-culture also performs really well. Search the trending page on Twitter, or Google Trends to see what people are currently searching for.
Starbucks used the trending #10YearChallenge to their advantage with this tweet:
Audience Research: Appeal to Their Interests
Researching your audience may be one of the most important characteristics of shareable content. If you think about it, the people who will share your content first is your followers. It’s essential to have a clear understanding of their interests and beliefs.
Another way to research your audience is by simply engaging with them. What are they saying the comments section? Did they agree or disagree with your post? Take note of this.
Lowe’s Pinterest page is a great example of sharing content that relates to the interests of its audience. They share anything from remodeling homes ideas, DIY projects to holiday recipes. Let’s face it, they would not have nearly as many monthly views as they do if they just posted their home appliance products. However, they’ve created value and share things such as holiday recipes, even though that’s clearly not their area because it appeals to their audience.
Seventh Generations’s mission is to protect the world with naturally safe and effective household products. They also dedicate 10% of its profits to non-profit community, environmental, health, and responsible business organizations working for positive change.
Seventh Generations posted that they would be taking the day off to participate in the recent Climate Strike. Their customers care about the environment, and they’re willing to take hard stances on green issues.
A study by theAmerican Marketing Association analyzed thousands of articles from the New York Times to define the factors that led to more shares. Content involving positive news that aroused emotions such as excitement and awe had a higher chance of getting shared. Further, content that led to feelings of frustration and anger also had a high chance of getting shared. The takeaway here is to create content that makes noise and makes people react!
In Nike’s tweet, they share the news of Eliud Kipchoge becoming the world’s first to run a marathon in under two hours. Nike’s audience is athletes or active individuals who will share this content because it’s inspiring and exciting news.
You can also create content that is simply entertaining or funny. Check out Chiptole’s use of reposting user-generated content to their Facebook page that ultimately leads to a ton of engagement and shares.
Another way to create shareable content is to use visuals. Quality matters, but so does appearance. Create content that is easy to read and compelling. Get creative and use bullets, lists, infographics, time-lapse videos and so on.
Target posted its third-quarter earnings results on Linkedin. The statistics stand out and the infographic is straight to the point.
However, Target also used visuals to create a fun pie chart on Instagram.
Add an Incentive
For quick shares and follows, create an incentive. Reward your audience for sharing your content. A few ideas include offering physical items such as Swag, downloadable or at a discount. Or, host a giveaway and require users to follow your page, share your content or tag friends in the comments.
Here’s an example of a giveaway Concept2Completion hosted, requiring contestants to share the post.
In conclusion, great good content. It’s as simple as that. Content that is worth sharing, will be shared. Ultimately, your content should provide value to your audience. We recommend starting with competitive and audience research than using tactics such as emotional appeal, visuals, and even incentives. The next time you share a brand’s post, think about what exactly made you click that share button.