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Folks, brick and mortar retail — and especially "big box" — is dying. Cities and towns are putting the brakes on new big box developments, and even developers are pausing. This doesn't mean Target is going out of business, but

The easiest way to establish digital credibility is through modern website design Commitment to modern website design is important because our goal is to build trust with our visitors and prospective customers immediately. Mobile responsiveness and a modern look affect whether

Social media has provided professionals with an encouraging environment to market themselves. Today more than ever, professionals must be aware of their digital footprint and image. Our digital footprint is an extension of our personal brand, the image we project offline. Furthermore,

What makes content “shareable”? Let’s start with “why our brand needs to create shareable content”, first. If our followers, or our ideal audience, share our content with their followers its reaching potential new customers. Our ideal audience has an entire community

We have a choice every day.  Coke or Pepsi, Starbucks or local, Southwest or American, Wal*Mart or Target.  Each of these choices has as much to do with price as it does not.  However, each makes us feel a different

Social media is an endless series of parties and social functions, and you're invited. (Don't blow it.) At a cocktail party, there are certain unspoken rules we abide by to get along with people (and not look like an idiot). We

Ok, I am ready to do a like campaign. Now what? The best part of a like campaign is the instant credibility it creates for a business and a brand. People trust what a stranger says about a brand more

This article was adapted from The Basics of Branding, by John Williams: https://www.entrepreneur.com/article/77408 Understand this critical business term and how to establish your company’s brand. Branding. You know you need it. Whatever stage of your business’ scaling, you know that branding is

With a growing social media presence from businesses, maintaining a positive online reputation is so important for brand’s image and credibility. Google My Business and third-party review sites such as Yelp play an important role on a customers purchasing decisions.

Digital Thrives on Data - 6 Content Tips for Social Media and Web Digital and Social Media Marketing relies on content and data. For modern branding, content is the fuel that feeds the digital fire. So what do we do if we

Video Branding Is a Must for Modern Digital Marketing The digital landscape is changing dramatically, and with that change come more affordable and clever ways of marketing and delivering meaningful content to our audience. Now, more than ever, our stakeholders look

5 Questions to Ask Before Designing a Website If you're a regular follower of C2C and our blogs, then by now you're with us on this fact: Content. Is. King. For social media, and especially for webdesign. Websites are now the main

The sales and especially the marketing landscape has changed. As a marketing or sales professional if you don’t have a defined personal brand, you’re losing the opportunity to stand out and attain higher perceived value in the eyes of your

We are all trying to reach potential customers and generate leads. Well, it is simple. Adding video content is one of the best ways to increase traffic and awareness. According to Cisco, over 70% of the world’s internet traffic will