C2C

Get Noticed through Video Marketing and Digital Branding

Get Noticed through Video Marketing and Digital Branding

The digital landscape is changing dramatically and with that change comes more affordable and clever ways of marketing and delivering meaningful content to our audience. Now more than ever, we can control our message and brand in every way shape and form. However, the video marketing tool is changing the way we do business. It is allowing us to reach prospects and most importantly deliver our value proposition message in our terms and for minimal expense. The future is here, and it is video branding and marketing.

The best part, mobile technology is allowing us to deliver video anywhere at any time. 60% of internet traffic has gone mobile, and 80% of that traffic is in the video.

Bottom line: Video marketing is one of the few types of online material that provides the value, relevance, and flexibility that all consumers want and millennials require for their busy lifestyle and desire to stay connected. It is no longer the future; Video Marketing is now.

Video Marketing Stats:

Video Marketing is the future and here is why. According to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails will boost click-through rates by up to 3x’s.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • A third of the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Video content can be the equivalent of over 1 million words.
  • According to Krista Dolan Snapshot Interactive Producer, There is still a place for those traditional forms of advertising, but where they are placed that is rapidly changing and shrinking.

A recent Google research study compared the effectiveness of three different videos on YouTube (:15, 30 and 2:17) The study found that the view through rate for the: 30 videos outperformed them all. In fact, it was 30% more effective than the: 15, and the 2:17 video fell somewhere in between. Food for thought when you are considering run-time for your spots. You can read the entire study here.

It is time, and all businesses small and large should be taking part in Video:

  1. Video content promotes brand recall.

According to HubSpot, 80% of customers remember a video they have watched in the last month. Video marketing connects visually and through sound, so it is easier for many users to remember than text-based content. Brand and content memory = Credibility and leads. Moreover, viewers are inclined to share the content.

It is essential to align the video with the brand unless the footage is freestyle. Keep the production in line with our brand architecture. In other words, keep colors, fonts, logos, and voice the same in your video marketing as they are in your blogs and articles.

  1. Video marketing can boost your site’s SEO.

Conversion from the video is incredible vs. text-only content. Up to 65% of viewers visit a website after viewing a branded video. Relevant and eye-catching video content will improve your site’s SEO and drive people to your homepage. Ultimately, this will enhance your conversion rates. Adding video to your landing pages will improve your company’s SEO value and improve your click-through rates across the board.

  1. Video content performs well on all devices.

Responsive website design is a must today. When our content is not viewable due to .jpg size or fails on a device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones, and this expands video’s reach and makes it more user-friendly and consumer-focused.

  1. Video marketing can help strengthen your brand message.

Using video for brand message delivers the company culture and persona home. The video is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.

  1. Video content wants to go viral.

People share video, period. It destroys the nearest share rate of any other type of content. Six times the viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.

Modern Branding and Marketing for 2018 and beyond

Video will continue to be an invaluable tool for creating and maintaining a viable digital footprint. The time is now. To learn more or for creative ideas on integrating video into your digital footprint, please contact us.

Concept2Completion

Modern Branding for the Digital Age

Call us or send us an email:

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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5 Content Questions to Consider before Designing a Website

5 Questions to Ask Before Designing A Website

Any regular follower of C2C and our blogs knows by now that “CONTENT IS KING” for social media and especially our website.

Today, websites are the portal to which people make a first impression about our business and brand. It is essentially the new storefront. Just like any retail store, we need to be on point when creating content and experience on our websites. The right approach to planning a great website is to work backward from the end user. Meaning we should create a site that is pleasing from the consumer’s experience (UX).

Five questions to ask when building a new or redesigned website.

How will we get people to our website? What strategies will we be using to attract our target audience? Is it search engine optimization? Pay-per-click advertising? Blogging? Social media? PR? or a combination of all? This step is critical, as it often answers many of the questions below.

Tip: Write down all of the possible ways people will visit our site and we spend a month for each. Now we guesstimate how many acquisitions we have acquired from each?

Why will people be coming to our website? Why would people want to visit our site in the first place? If we consider this during the design and content creation process, it will make more sense at the end. The site will be consumer focused. We will be speaking in our prospects language, not necessarily ours.

Tip: Think deeply about why our customers choose to do business with us. Is it trust, is its expertise. If we do not know, then start asking former clients. Call them.

Who will be visiting our site? By now, we should know our visitor or our target audience. In other words, we have an idea of the consumer that will be interested in our products or service. If so, now it is time to guide them through user experience. We are tasked with helping our visitor find a solution. In a few seconds of getting to our site, a visitor needs to know what to do next. Do they need to sign up? Should they click a link to learn more? Since we know our customers, it will be easy to decide what they need to do once they get to our site.

Tip: We should have our site laid out to direct visitors wherever they need to go.

What do we want our visitors to do? Understanding why our prospects are visiting us will provide insight into what they want to do when they arrive. Do they need relief, help with a project, or should they pick up the phone and call? Maybe it is email? Sign up for something? Our site should funnel them to relief. Today it is a solution based experience. Our visitor should know that if I complete this action, I will get answers.

Tip: Be clear and concise. Don’t make visitors work. In other words, add as much relevant information to the landing page.

How do my visitors like to connect? Keep in mind, that most people that visit our website will not become a customer. In fact, the average conversion rate on the Internet is around 1.5 – 3% percent. Most folks are kicking the tires, meaning only a few will be contacting us. However, they may want to keep in touch. Do they use e-mail, Twitter, Facebook, LinkedIn, Google, RSS Feeds, or Snapchat? Give those options to connect with our business.

Tip: Engaging customers is essential. Do it quickly if possible. Creating an experience and capturing some form of follow up contact, makes the odds of staying connected better and ultimately will assist in earning business.

Website speed, SEO, and Social Media are all part of the mix. However, we are starting with the base or as I like to call it the foundation of being in business: Creating content that tells WHY.

If you need help working through these questions we are happy to help. Call us anytime.

 

Concept2Completion

Modern Branding for the Digital Age

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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Digital Thrives on Data – 6 Content Tips for Social Media and Web

Digital Thrives on Data – 6 Content Tips for Social Media and Web

Digital and Social Media Marketing relies on content and data. For modern branding, content is the fuel that feeds the digital fire.

So what do we do if we want people to visit our website or learn about our business? We should provide relevant and valuable content on a regular basis. Below is a quick checklist to consider when creating and delivering content.

  1. We must establish credibility from the onset

The first step in the credibility journey is modernizing our website for mobile. We should make sure our website is mobile responsive, fast and modern. Use this link to find out: https://search.google.com/test/mobile-friendly

Another critical feature is bragging about your client interactions. Customer/client testimonials ago a long way establishing and maintaining credibility. Get those testimonials up on your site and social media. Lastly, create content that is attractive and social media that isn’t selfish. Take this post for example. We are not asking for a thing; we are just giving suggestions and providing expertise.

  1. We should help our visitors take action

As Gary Vee says, don’t sell, GIVE! This means we give away our intellectual property for free. Maybe it means a providing a free whitepaper or free shipping on the first order, but we should be giving our prospects and clients a reason to do business with us.

If your prospects get beyond the landing page or are interested in our value proposition, what compels our candidate to take the next step? We should provide our visitor the opportunity to learn more or contact us for follow up. We cannot help them if they do not know what to do. It is ok to ask.

  1. We are always consumer focused

It is not about us, the advertiser or marketer; it is all about the reader, the prospect. Lose the jargon and simplify things. People today crave simplicity, so keep our prose simple if we want to succeed.

Imagine standing with our prospect at and having a conversation. Write from that vantage point, and we will quickly articulate the features and benefits of our product/service.

  1. We know whom we are trying to help

Today we must be granular in our communication. The digital marketing game has changed. We must be fast, to the point and focused. The digital and mobile space requires speed and ease of connection.

Think about how you surf or shop. Many of us usually use a smartphone with one hand scrolling and rarely hitting links. For millennials, it is the only way.

We should do our best to understand our consumers or visitors by profiling your current customers and see what channels or segments emerge. Through understanding each key layer, we can create a message with relevance and purpose, meaning more conversion.

  1. Ask to be connected. Start the relationship

Ask our visitors to take the next step, but make the time investment low.

If you are like us, we are indeed interested connecting with our future clients. We want to make it easy for them to find out about us because it is our job to start the relationship. It is important to be helpful at this stage and be available for follow-ups. Some businesses are investing chatbots, the hottest new trend for 2018. At the very least, invite our new friend to share something about them. Merely add the question, “Why are you here?” somewhere on your contact page.

  1. Just Do It

As content and connections grow, we will learn on the fly what works, and we will learn about our customers. This is a never-ending journey, and commitment to communication and content is the key to the new digital age.

 

We are here to help. Our goal is to help our clients be the best in communication both internally and externally. If you want to learn more or would like a digital footprint review, please reach out.

 

Modern Branding for the Digital Age

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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The Key to a Great Brand is Storytelling

We have a choice every day.  Coke or Pepsi, Starbucks or local, Southwest or American, Wal*Mart or Target.  Each of these choices has as much to do with price as it does not.  However, each makes us feel a different way.  How do our favorite brands make us feel and why?

What do we mean?

For all of these products or offerings, the ingredients and product are nearly identical.  There are a few nuanced differences, but they all deliver virtually same feature and benefit.

However, what is different about each?  What makes us feel right about that brand?  Is it the story each share.  Is it the experience each provides or maybe it is the trustworthiness each provides?   A brand is a promise, and a good story shares that promise in a relatable and palatable way.

Take for example the local coffee shop.   Usually, this is a great story.  Family owned, 5% of proceeds from your purchase will be donated to a charity, you see the owners at the grocery store.  Then you have Starbucks.  The consistency, the smell, the color.  Both are the same price, but who has the opportunity to tell a better story?  This is where small business can win.

Storytelling is the focus of marketing and branding.  There are more choices than ever and one our goal is to invite consumers to connect to the brand, “our promise.”   The best way to do this is through the story.

Big name corporations like Nike, Starbucks, and Microsoft have already mastered the art of storytelling to sell their products.   The story and experience are why we pay $3.00 for a $.50 cup of coffee.

Let’s build a few advocates.  Here are a few tips.

Components of a great story

A great story gives us a reason to invest time and emotion.

Establish what your brand is all about

At C2C, we always start with the “why” of how our organization came into being and why we do what we do.  What makes you tick?  Even if you are working for someone else, we still have a why.  It is the Vision, mission and core values of the organization and us.

Create a character

We must have the main character.  This is usually a person, but it can also be a cause.  We are not interested in your triumphs; we are interested in your humanity.  Don’t bore with the former and enchant us with the latter.

Illustrate the changes

According to an article from Nick Morgan Contributor for Forbes, a great story must be relatable and show a moment of transition.  The breakthrough.  For C2C it was the realization we enjoyed helping people be the best they can be through brand and marketing.

With this in mind, create a brand story that illustrates how your organization has changed over time, the challenges that you overcame, the people you have helped and those who’ve made it all happen.

Include a call to action

George Bradt says it perfectly, Great communication changes people.  It changes the way they feel. It changes what they do. The secret to inspiring others is connecting an idea or a vision with hope or a need.  When developing your story, consider what you want the result to be.   We should ask our self what do we want our brand interactions to convey and how should people take action.

As Network for Good points out, these steps will “guide you through the logical and emotional sides of creating your story and engaging donors with the copy.”

Collect the pieces

Good storytelling requires creativity and planning.  Begin today with writing down a few thoughts about your why, the brand and the end user.  Who are they and why do they want to connect?

Storytelling is the core.

For any successful brand, authentic and quality storytelling at their core.

The key is to distinguish yourself from your competitors, be honest and deliver the promise of the brand every day.

Stay connected with us – C2C Modern Branding for the Digital Age

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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Establish Credibility Through Website Design – Run a Checkup Today

The easiest way to establish digital credibility is through modern website design

Commitment to modern website design is important because our goal is to build trust with our visitors and prospective customers immediately. Mobile responsiveness and a modern look affect whether a visitor takes the next step to contact our organization, make a purchase or move on to the next website. (Tip: if bounce rate is high, then we have a problem.)

Website modernization is a must today, and visual credibility matters – just like the way we dress and smile, our landing page matters for a first impression.

According to a Stanford study on web credibility, credibility is “perceived trustworthiness + perceived expertise”.

So why is establishing credibility through website design so important?

  1. Our websites are frequently the first stop for a prospective customer.
  2. Visitors simply want to know, “can I trust this business?” In other words, is this company up to date? This question is at the forefront of the minds of prospects when they arrive at our website via search engines, directories, or social media.
  3. The credibility of our site has a direct impact on our bottom line and our ability to generate leads and sales.

It is up to us to take the necessary steps to ensure that we are creating a website design that makes users comfortable enough to consider doing business with us. We should be committed to building a site that shows our business is trustworthy.

There are Four Types of Credibility

  • Presumed credibility – a belief based on general assumption, e.g., we see a .org website and believe it is a non-profit or charity. We count it as trustworthy. What would we think if we were sending messages to an AOL email address? The company comes across as less credible.
  • Reputed credibility – a belief based on someone we view as authoritative or credible, e.g., Gary Vee’s recommendation of a product. Or someone tells us of a bad experience with a company, and we are less likely to view that company as credible.
  • Surface credibility –a belief based on our first impression, e.g., a website design that looks professional is credible, but a website that looks confusing comes across as less reliable.
  • Earned credibility – a belief based on experience with the site, e.g., a website that is easy to use increases credibility. A website with broken links is less credible.

Let us run a digital and website design review of your site. It’s free. Just fill out the contact form on your site, and we will connect. https://2completion.com/to-get-started/

 

In the meantime, let’s start with some simple fixes and easy suggestions:

List a physical street address on our website

A physical street address on our website helps establish our trustworthiness, not just for our website visitors, but to search engines as well. A physical address tells visitors that we are a real, established business, giving them peace of mind when doing business with us. The ideal place to list our physical address is either in our website’s footer at the bottom of the site, or on a dedicated contact page.

Make our phone number highly visible (above the fold)

A prominent phone number on our website not only tells our visitors that they can reach us, but it also shows them that we want to connect. Modern and mobile design allows for visitors to tap the number and make the call. No writing or memorization. Place the phone number at the top of our website. Period. The key is to make contacting us always easy for our website visitors, prospects and customers.

Use third-party-verified trust seals

Trust seals are especially necessary for websites that collect sensitive information such as credit card information. A trust seal tells visitors that our website is legitimate and a third party has verified it. Hacking of data is becoming an increasingly severe problem for businesses of all sizes. Trust seals make it easier for customers to hand over sensitive information knowing that we are taking extra steps to secure our website.

Ensure our website is visually appealing – THIS IS HUGE

A study by the University of Melbourne shows that “prettier websites gain trust.” This is further backed by a study by One Poll that found that “70 percent of people claim they would not buy from a company with a badly designed site.”

This statistic is real; we can just look at our google analytics bounce rate to prove it.

Include testimonials

Testimonials and reviews are a critical factor in the prospect’s buying decision. A study by BrightLocal found that 88 percent of consumers trust online reviews as much as a personal recommendation. “72% say that positive reviews make them trust a business more.” Ask current customers to provide feedback and testimonials. Testimonials and reviews make great sales messages. An active testimonial shares a relatable or similar experience a prospect may be having and how we fixed it. Our testimonials will be more effective if we include a photo of the customer, or include their testimonial in a video. (The video is king, but that is for another post.)

Publish our privacy policy and terms of use

Adding our privacy policy and terms of use onto our site demonstrates transparency to prospective customers. Our privacy policy lets our website users know what information we collect when they visit our site and what we do with that information. Our terms let prospective customers know the parameters of doing business with us. If our website requires an email address for newsletter signup or white paper downloads, it is a good idea to link to our privacy policy from the form where we collect their information.

Highlight professional affiliations and memberships

Do we belong to any professional organizations recognizable in our industry? If so, highlight our professional affiliations and memberships by displaying their logos on our website and linking to their site. By aligning our company with other well-respected brands, we can boost our reputation, credibility and trust.

Put a human face on our business

Pictures of our team members on our business website help prospective customers get a better idea of who is behind the company and adds a personal touch. However, don’t overdo it. Beer drinking ping pong is so 2009. Keep the photos professional and sprinkle in a little fun.

Consider publishing a guarantee

Guarantees make it very easy to persuade prospective customers to do business with us. It sets us apart from our competitors and lowers the risk for the prospect. Offer our customers a guarantee such as a refund, or a lifetime warranty on satisfaction of product or service.

Show social proof

Do we have social media accounts with sizable followings? Create instant credibility by publishing social media feeds on our website that show the number of followers we have.

Highlight press

Have we been featured in notable news or industry publications? Contributed to any? Brag about all media coverage of any prominence. Create a press page or highlight the press logos on our website to boost our credibility. Press mentions demonstrate expertise.

Keep our website content updated

Have we been to a website where the information is outdated? Expired promotions or event dates still appear on the site? Or yesterday’s content still exists? This does not reflect well. Ensure that we are doing everything we can to keep our website content fresh and updated. Make it suitable for our visitors and search engines.

Keep good company

Websites that we link to from our site can affect our website’s credibility. Ensure that we are keeping good company by paying attention to the places we link.

Improve our website load time

Websites that take a long time to load give the wrong first impression. According to the NY Times impatient web users flee slow loading websites. A study by Kissmetrics found that “47% of consumers expect a web page to load in 2 seconds or less, and every second we shave off of load time will tend to boost customer confidence and trust in our site.”

In conclusion, Fogg says, “to improve the credibility of our website, find what elements our target audience interprets most favorably and make those elements most prominent.”

We hope you use this valuable checklist to maximize your website design’s credibility.

Planning an update or website redesign? All of our packages include branding strategy.

Call us at 480-886-8066, or email at Concept@2completion.com.

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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Video Marketing Is Modern Digital Branding

Video Branding Is a Must for Modern Digital Marketing

The digital landscape is changing dramatically, and with that change come more affordable and clever ways of marketing and delivering meaningful content to our audience. Now, more than ever, our stakeholders look to connect to brands through digital media — especially video. Video marketing is allowing us to reach vastly more prospects. Most importantly, we can deliver our value proposition message in our terms and for minimal expense when we use video in our branding and marketing. Video branding and marketing is the future, and the future is here.

The best part? Mobile technology is empowering us to deliver video anywhere at any time. 60% of internet traffic has gone mobile, and 80% of that traffic is in the video.

Bottom line: video marketing is one of the few types of online material that provides the ultimate value, relevance, and flexibility that all consumers want and millennials require for their busy lifestyle and desire to stay connected. The future isn’t waiting for us; video marketing is now.

Video Marketing Stats:

60% of internet traffic has gone mobile, and 80% of that traffic is in video.

Video marketing is the future. Here’s why. According to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails will boost click-through rates by up to 3x.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • A third of the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Video content can be the equivalent of over 1 million words.
  • According to Krista Dolan, Snapshot Interactive Producer, There is still a place for those traditional forms of advertising, but where they are placed is rapidly changing and shrinking.

A recent Google research study compared the effectiveness of three different videos on YouTube (:15, :30 and 2:17). The study found that the :30 video outperformed the others on view-through rate. In fact, it was 30% more effective than the :15 video, while the 2:17 video fell somewhere in between. Think about this when considering run-time for your spots. You can read the entire study here.

Now is the time for all businesses small and large to be making strategic use of video.

1. Video content promotes brand recall.

According to HubSpot, 80% of customers remember a video they have watched in the last month. Video marketing connects visually and through sound, so it’s easier for many users to remember than text-based content. Brand and content memory = credibility and leads. Moreover, viewers are inclined to share video marketed content.

It is essential to align the video with the brand, unless the footage is freestyle. Keep the production in line with your brand architecture. In other words, keep colors, fonts, logos, and voice the same in your video marketing as they are in your blogs and articles.

2. Video marketing can boost your site’s SEO.

Conversion from the video is incredible, vs. text-only content. Up to 65% of viewers visit a website after viewing a branded video. Relevant and eye-catching video content will improve your site’s SEO and drive people to your homepage. Ultimately, this will enhance your conversion rates. Adding video to your landing pages will improve your company’s SEO value and improve your click-through rates across the board.

3. Video content performs well on all devices.

Responsive website design is a must today. When our content is not viewable due to .jpg size, or fails on a device or browser system, the business behind it loses traffic and suffers decreased conversions. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

4. Video marketing can help strengthen your brand message.

Using video for brand message delivers home the company culture and persona. The video is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.

5. Video content wants to go viral.

People share video. Period. It destroys the nearest share rate of any other type of content. Six times the viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful branding and marketing tool for any brand that wants to expand its reach online or enjoy wider audiences.

Modern branding and marketing for 2018 and beyond

Video will continue to be an indispensable tool for creating and maintaining a viable digital footprint. To learn more, or for creative ideas on integrating video into your digital footprint, please contact us. We’re here to help!

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

Creating trust through branding.

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DEATH OF BIG BOX MEANS SMALL BUSINESS OWNERS WIN!

Folks, brick and mortar retail — and especially “big box” — is dying. Cities and towns are putting the brakes on new big box developments, and even developers are pausing. This doesn’t mean Target is going out of business, but you can bet that consumers are finding new personalized options for their purchases. The death of big box and brick and mortar creates an incredible opportunity for small business and online business. Direct selling is the fastest mover and will be over the next decade. Brand equity will be more critical than ever.

Retail is changing

About five years ago, driving on a long stretch of highway between Phoenix and Las Vegas, I saw a massive big-box retail shopping center being built. I said, “Wow, I can’t believe they’re building that. The place will be a massive paintball center or trade school in ten years.” I have five years left on my prediction, and I am betting the under. It’s no secret that retail is moving online and becoming more personalized and local.

According to Julianne Slovak, contributor at Forbes, even the chains are following suit: Why Big-Box Retailers Target And Kohl’s Are Going Small.

Small business is quick and nimble

This shift in consumer behavior to online and local is a blessing for the “Mom and Pop” or specialty store in your town. The small business retailer or service provider will make a killing during this evolution, and the most successful will be those who embrace the online market and invest in digital branding.

Consumers want personalization

This means that small retailers can create a unique buying experience, both in person and online. The store down the street can give us something we can’t find in a Fry’s Marketplace. They give us the genuine handshake or hug. They know my name. They’re interested in my experience — they’re interested in me. Even online, we can connect personalized emails, maybe a video of the family that runs the store. These are the difference makers. It’s safe to say, going directly to market can cut out the big box altogether, saving the customer money and effort.

The small business owner can and will flourish because they can create a brand experience that is genuine and personal.

Every small business should consider three things:

  1. Find our niche: What is our unique value proposition? Write four or five key reasons people choose our business. Then ask a friend. (Write down those results as well.)
  2. Find who LOVES our business, with a capital L. These are our advocates – ask them why they love our company. Write it down.
  3. Evaluate how we are sharing this story with the world. Social, traditional media.

This is BRAND IDENTITY, the story that’s essential for our customer to know. We need to understand how our business makes them feel and whether it solves their problem. More importantly, did we create an experience?

Tell your story, and if you want help building your brand identity and digital footprint, connect with us online. We’re here to help!

Mark Stewart, Founder, Concept2Completion – Modern Branding for the Digital Age

Concept2Completion – Modern Branding for the Digital Age
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Social media is like an endless series of parties

Social media is an endless series of parties and social functions, and you’re invited. (Don’t blow it.)

At a cocktail party, there are certain unspoken rules we abide by to get along with people (and not look like an idiot). We who understand these rules and offer some value aren’t invited back or end up alone. If you heed well, people will think you’re the host, not just an attendee because you show expertise. Social Media interaction is very similar.

It’s the same for social media. It’s not hard to understand the rules. When you follow them, you will find that you and your business will be a welcome and familiar guest. People will want to hear from you because you engage and are a giver.

Here are the guidelines. Think of them as your overall manners going into anyone’s home.

Be Decent
Don’t advertise! Doing so emits the foul stench of self-serving rudeness. If you show up and start talking about what you do, waving your business like a banner, people will lose interest. No one goes to a party to hear advertisements, and no one joins Facebook or Twitter to endure constant yammering about why they should use your product or service. Social media is not about free advertising; it’s about free networking.

Be Fun
Find out about the other party goers. Tell them you like them, and that’s it. Brag to others about them, too.

Be Respectful
Be courteous to other people at the party. You may disagree with someone, and you are free to express yourself, but do it diplomatically, or don’t disagree at all. You can afford to let someone be wrong, if you can’t argue with grace.

Ask Others About Themselves
This tip is fundamental for any social engagement, online or in person. Asking people about themselves shows that you find them attractive and value what they have to say. Who doesn’t like affirmation?

Be Helpful
Find a way to be helpful in every engagement, even if only to offer a ray of sunshine. Everyone likes free help and real advice. Pay attention to questions that people ask. Provide valuable insights. Maybe set up a free online help session, to connect with more people.

Don’t Spam (Be Interesting)
Spamming is the social media kiss of death. People hate spam. If you have something relevant to say, great. Join an appropriate conversation and say it. This is called a contribution. If people find it interesting, they’ll pass it along to their friends and connections. If they don’t? Well, maybe it’s just not that compelling. The key is to be the opposite of a repellent spamming bore.

Add your content strategically, with the noble goal of getting other people engaged.

Now go to the party and have fun! Let us know how it goes. We’re here to help!

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
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Creating trust through branding.

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5 Content Questions to Consider before Designing a Website

5 Questions to Ask Before Designing a Website

If you’re a regular follower of C2C and our blogs, then by now you’re with us on this fact: Content. Is. King. For social media, and especially for webdesign.

Websites are now the main generator of business and brand impressions. The website is the new storefront. Just like any retail store, we need to be on point when creating content and experience on our websites. The right approach to planning a great website is to work backward from the end user. Our website needs to provide a pleasing consumer experience (UX). We need to be irresistible.

Five questions to ask when building a new or redesigned website.

How will we get people to our website? What strategies will we use to attract our target audience? Is it search engine optimization? Pay-per-click advertising? Blogging? Social media? PR? A combination? This step is critical, as it often answers many of the questions below.

Tip: Write down all of the possible ways people will visit our site and how much we spend per month for each. Now we guesstimate: how many acquisitions we have made from each?

Why will people be coming to our website? Why would people want to visit our site in the first place? If we consider this during the design and content creation process, it will make more sense at the end. The site will be consumer focused. We will be speaking in our prospect’s language, not necessarily ours.

Tip: Think deeply about why our customers choose to do business with us. Is it trust? Expertise? If we don’t know, then start asking former clients. Call them.

Who will be visiting our site? By now, we should know our visitor or our target audience. In other words, we have an idea of the consumer who will be interested in our products or service. Now it’s time to guide them through user experience. We are tasked with helping our visitor find a solution. In a few seconds of getting to our site, a visitor needs to know what to do next. Do they need to sign up? Should they click a link to learn more? Since we know our customer, it will be easy to decide what they need to do once they get to our site.

Tip: We should have our site laid out to direct visitors to wherever they need to go.

What do we want our visitors to do? Understanding why our prospects are visiting us will provide insight into what they want to do when they arrive. Do they need relief, help with a project? Should they pick up the phone and call, or email? Sign up for something? Our site should funnel them to relief. Today it’s all about a solution based experience. Our visitor needs to feel assured: if I complete this action, I will get answers.

Tip: Be clear and concise. Don’t make visitors work. To that end, add all relevant information to the landing page.

How do my visitors like to connect? Keep in mind, most people who visit our website will not become a customer. In fact, the average conversion rate on the Internet is around 1.5 – 3% percent. Most folks are kicking the tires, meaning only a few will be contacting us. However, they may want to keep in touch. Do they use email, Twitter, Facebook, LinkedIn, Google, RSS Feeds, or Snapchat? Make these available to connect with our business.

Tip: Engaging customers is essential. Do it quickly. Creating an experience and capturing some form of follow-up contact betters the odds of staying connected and will ultimately result in earned business.

Website speed, SEO and Social Media are all part of the mix, but they are not the base. Start with the foundation of being in business. Create content that tells WHY.

If you need help working through these questions, call us anytime. We’re happy to help!

 

Concept2Completion

Modern Branding for the Digital Age

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
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6 Keys to social media strategy – start with WHY!

Social media and digital marketing can be the most rewarding endeavor for any business, but it can overwhelm. Any brand or business today will find social media to be a tool of paramount importance. We have learned that by focusing and tracking critical elements of our purpose, we stay on target and message.

This questionnaire is your north star: let it guide your social media and digital marketing strategy.

We must align the social media strategy with our business goals. Like a car with a pulling steering wheel, if the social media strategy is not aligned, we will veer off course and ultimately waste time and money.

 

As with all of our clients, we begin with the WHY! So why start with WHY? It gives purpose and meaning to the events of our day.

Why are we in business? Why do we show up at work every day? Why are we reading this blog post?

C2C’s goal is to help businesses remember — or find — the WHY and incorporate that into their brand and messaging. We know that consumers emotionally connect with brands that understand and cater to their why, and deliver on the brand promise. We love teaching this to our clients.

So here we go:

Here are our six keys to building an effective social media strategy:

  1. What are our goals?

The answer to this question will provide guidelines for our social media posts. (FYI, more sales is not a useful goal; the customer doesn’t care about that.)

Use SMART goals:

  • Specific – Make our targets clear and accurate, so there is no confusion on what the result should be.
  • Measurable – Make our goals measurable, so we know if our efforts are working.
  • Actionable – We’ll want to set up steps to reach our goal.
  • Realistic – Set goals that make sense for our brand. Do we have 100 Instagram followers? Shoot for 200 in 30 days.
  • Time-bound – It’s essential to set timelines. Fill out an excel spreadsheet for all applicable platforms: Facebook, Twitter, et al., and set goals for those pages.

 

  1. Who is our target audience?

The second essential component to creating a social media strategy is knowing who appreciates our service or product.

Learn the demographics and psychographics, including which competitors they follow, what publications and websites they’re into, etc. Seriously, follow our competitors and pay attention to what content their followers engage in.

The more we know about our audience, the easier it will be to create content that bridges the gap between our brand/business and the addition of value to their lives.

 

  1. What is the current state of our social media marketing?

Auditing where our current social media marketing strategy and presence stands is another crucial step in creating our social media strategy. Do we have Facebook? Are we on Twitter? Have we updated our LinkedIn lately? Check the temperature on all platforms and be honest with ourselves.

Pay attention to our engagement, what networks we’d like to be on (or drop) and the quality of our content (images and videos): are we consistent?

Our audience should dictate which platforms we use. If we have little interest in Snapchat, but our target audience is active there, that’s where we need to go.

 

  1. What kind of content will we need to produce?

Content, Content, Content. We are experts in our field, right? Then we should share what we know. Give, Give, Give, Give, and when we’re ready to put up the “ask” (buy my stuff), then give more. People can see right through a sales pitch and couldn’t care less that we need to drive revenue. Consumers will give back if we give first.

Content should be genuine and give people a reason to follow us. For example, this blog is a free offering of our time and expertise. We hope that people reading this will grow from the knowledge, do better business and find success.

 

  1. Do we have the necessary resources and budget?

We should consider what our time is worth and whether we have resources or the budget needed to create the content necessary. Put a price on your time. Decide what freeing up 10 hours a week is worth to outsource your content.

Can’t I hire an intern or a millennial? No! We can’t hire an intern to do this, because it won’t work (see #4). We must curate content, or work with someone who can.

Which leads to the next question…

  1. What tools will we need?

Here’s where we can revisit our resources and budget. Existing free or low-cost tools can help us create the content we need. Try built-in social media network tools, like Facebook Live and Instagram Stories, that make it easy to create content. Don’t be scared to create authentic content. Just start. Learn along the way.

If you need coaching or help, call us or find a social media coach. Initial rates are as low as $249 per month.

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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