I have a good buddy, a small business owner. He owns a butcher shop in St. Louis, and we were talking about likes on facebook as social proof for his business. He asked:

Little did I know, he knew the answer and through a successful branding and social media campaign he created “street cred” and a social media following that is paying off. Think about it…a butcher shop and the community loves it. His business and brand recognition is off the charts. A Neighborhood butcher shop is killing the social media game. Check it out here and throw him a LIKE.


Why should we run a Like campaign?

  1. “Like” campaigns deliver social proof

Once you’ve run a Like campaign, you can do connection targeting. You can aim your ads at friends of fans and make the most of the instant credibility. Your ads are no longer just a cold interruption. They appear recommended by a friend. They look popular. Viewers can see that other people, including people they know, have liked you, so they feel comfortable about liking you, too.

  1. As you build like and create fans, those fans see your ads more.

Few people realize that Facebook shows your ads to your fans twice as often as they show them to non-fans. Currently, non-fans may see your ads in the newsfeed a twice a day, while fans may see your ads up to four times a day.

  1. Building a receptive audience

Targeting your fans with authentic conversion-focused campaigns will always yield the best ROI. Your fans will like the content occasionally and give the content more reach and reception.

Investing time and money in Like campaigns get higher click-through rates, higher opt-in rates, and a better ROI. Like campaigns are an incredibly inexpensive way to find an interested lead. It won’t take up most of your budget. Spending somewhere between five percent and 10 percent of your campaign bucket is typical. And once it’s up and running, you can set it, forget it and leave it to run so that your audience is always growing with fresh leads.

Creating your Like campaign – Building the funnel

Click here for steps on how to create a Like campaign and start cultivating your following.


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DEATH OF BIG BOX = OPPORTUNITY – TIPS for Small Business owners to capitalize!

Folks, brick and mortar retail and especially “big box” is dying. Cities and towns are putting the brakes on new big box developments, and even developers are starting to take pause. This doesn’t mean Target is going out of business, but it does mean that consumers are finding new personalized options for consumerism. What it does say is the there is an incredible opportunity for small business and online business for many years to come and building brand equity will be more critical than ever.

Retail is changing

About five years ago, I was driving on a long stretch of highway between Phoenix and Las Vegas. I remember seeing a massive big-box retail shopping center being built. I couldn’t believe they were building a huge shopping center because I know it would be a massive paintball center or trade school in 10 years” – I have 5 years left on my prediction, and I am betting the under.

Its no secret, retail is moving online and becoming more personalized and local.

Small business is quick and nimble

This change in consumer behavior to online and local is a blessing for the “Mom and Pop” or specialty store in your town. The small business retailer or service provider will make a killing during this evolution, and the most successful will embrace the online market and invest in digital branding.

Consumers want personalization

What does that mean? It means that small retailers can create a unique buying experience both in person and online. The store down the street can give us something we can’t find in a Fry’s Marketplace. They give us the genuine handshake or hug. They know my name. They are interested in my experience and me. Even online, we can connect. Personalized emails, maybe a video of the family that runs the store. These are the difference makers. As a matter of fact, going directly to market can cut out the big box altogether possibly saving the customer money or effort.

The small business owner can and will flourish because they can create a brand experience that is genuine and personal. But first, let’s consider this and then execute a plan.

Small business should consider three things:

  1. Find our niche: Ask, what is my unique value proposition? – write four or five key reasons people choose our business. Then ask a friend.
  2. Find who LOVES our business, with a capital L. These are your advocates – ask them why they love your company and write it down.
  3. Evaluate how you are sharing this story with the world.

This is BRAND IDENTITY and the story our customer desperately wants to know. We need to understand, how does your business make them feel and does it solve their problem? More importantly, did we create an experience?

Tell your story and if you want help building your brand identity and digital footprint connect with us online. We are here to help.

Mark Stewart, Founder, Concept2Completion – Modern Branding for the Digital Age

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5 quick steps to creating confidence in your Facebook Page – Yes its LIKES!

Ok, I am ready to do a like campaign. Now what?

The best part of a like campaign is the instant credibility it creates for a business and a brand. People trust what a stranger says about a brand more than what the brand says about itself. This means is that even if you only have 100 likes, you have access to the friends of those 100 people and that could be 3000-5000 possible advocates. Those 3000 people trust those people that like your page and may follow you as a result.

Have you ever seen those posts, where is say your friend on Facebook likes a page

Optimize EVERYTHING for mobile

The vast majority (up to 80%) of people clicking on your like campaigns are will likely come from a mobile device. People are using their phones more often than laptops or computers. Mobile traffic is the primary source of Facebook advertising, so it is essential to make sure that your website, landing page, and other associated pages look amazing on mobile devices. It is important to note that your banner picture for Facebook must be optimized. Many businesses haven’t optimized cover photos for mobile. Unfortunately for Facebook this awkward view on mobile.

Ensure you are targeting the right demographic

A Like campaign won’t be successful unless you are targeting the right people. Just because a specific audience Likes your page at a cheaper cost per like doesn’t mean that these individuals will actually turn into customers. It is always better to pay more for a “quality” Like or a Like that can turn into a customer than to get cheap likes from people who will never buy from you. In other words, take your time and find the right demographic that will turn into advocates for your business on Facebook. If your company delivers on its brand promise, then you will gain advocates.

Create an incentive to your Like Campaign – give a “why to buy”

Use special offers and promotions as a part of your Like Campaign ads to incentivize Facebook users to “Like” your Page. People won’t just “Like” your Page out of the goodness of their hearts. Give them a reason to do it, and your likes will grow at a much faster rate. There are many examples of this, but my favorite is the free give away, but be careful not to dilute your brand equity through discounts.

Used pinned posts to make sure people see the most critical piece of content first

It is essential to load a pinned post that leads people to your website, a landing page or lead magnet. Before or after Liking a Page, people tend to go to your Page to take a look at your existing content. You have sparked their interest, and they will want to learn more.

Make sure that these visitors see what you want them to see first and make sure that visitors know that you are continually posting updates. People won’t “Like” your Page if there is no activity. Just think about it: you wouldn’t subscribe to something with no content, so why would you expect other people to?

Use the right Call-To-Action button on your Facebook Page

Sometimes a “Call Now” button is not the best fit for some businesses. It may be more appropriate to invite visitors to go to your website or send you a message than to have a call to action which results in zero calls to book an appointment. Although a “Call Now” button sounds excellent in theory, most people aren’t ready to take that leap on their first visit. Test different button language and use the information you learn to adjust accordingly.

This is just a starter kit for creating Facebook Like Campaigns. Use them in your next campaign to maximize the ROI of your new likes! If you have questions. Let us know. We are happy to help, and there is no cost to call us anytime

Creating your Like campaign – Building the funnel

Click here for steps on how to create a Like campaign and start cultivating your following.


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GOT VIDEO??? If not, it’s time to start using video on your website and here is why.

We are all trying to reach potential customers and generate leads. Well, it is simple. Adding video content is one of the best ways to increase traffic and awareness. According to Cisco, over 70% of the world’s internet traffic will be video content by 2019. That number is will be even higher in North America.

Video content is also a great way for you to improve your website’s search engine optimization (SEO) and more importantly connect with your consumers.

According to John Rampton, Contributor to Forbes: “video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you more opportunity to get creative and unique with the material you choose to show.”

Read on to learn 5 ways to integrate video into your website.

  1. Create Product Videos

Whether you sell products, services or a combination of both, product videos can be an effective way to tell others about them. It helps bring a product to life and helps the consumer connect with a tangible product in a way pictures do not cover.

Rather than just offering high-quality images and text describing what you do, videos bring what you do to life. They are also a good way to break up long chunks of text and keep people on your website.


  1. Host Live Webinars

Live webinar videos are a good way for you to bring in traffic to your website while building a following in your industry. If you are an expert in your field you should share your knowledge. Don’t be afraid to share. Give, Give, Give and then ask!

Talk about topics or issues that are hot in your industry. You should also seek out other people in your line of work who are authorities in the field. This is because they will further your credibility with other people. Maybe collaborate with a client on a podcast or webinar.

Webinars also give you the opportunity to interact in real-time with your audience. It is a great way to check the pulse of your market.


  1. Publish Educational Clips

Educational clips are unique videos meant to send an important message to its viewer. In other words, share an instructional video of how to develop a name or search for a trademark online. These are a little more time consuming but the reach is incredible and if the content is unique, you may see your post go viral.

Another example could be incorporating educational how-to videos into an article you have written about a process. A step-by-step guide can be helpful to someone but it can beneficial to see it come to life in video.

How to videos are hot on YouTube, the advertising dollars paid on those clips is insane.


  1. Brand & Culture Development

Maybe this should be first, but video content can be a great way for you to tell others about your business culture. People want to know who they are doing business. They want to connect and have a personal experience. This is where video and be a huge opportunity. When you integrate video content about your business culture, this helps you show others that you put your words into action.

Are you doing good things for others in the community? Do you have a big corporate event that benefits a charity in your area? Use tact, but make sure you let people know about it, because maybe it will spur someone else to do the same.


  1. Testimonials

A testimonial is the gold standard for video content. If a business can capture a heartfelt recommendation or endorsement for their work then they have hit the jackpot. Viewers are able to hear feedback from other people who have experience working with your business and they trust this more than anything you can create about your brand.

Besides talking about your business in a positive way, a testimonial also gives someone a realistic look at how what you are selling can benefit another person.

Bottom line is this. Invest in a video for your site. It can be professional product video or raw content from a customer, but it is a must. Video is here to stay and if you are unsure where to begin, give us a call, we can give you some ideas for content and brand.

All the best from all of us at Concept2Completion

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Personal Branding – we all need it and here is why!

The sales and especially marketing landscape has changed. As a marketing or sales professional if you don’t have a defined personal brand, you’re losing the opportunity to stand out and attain higher perceived value in the eyes of your prospects. When you’re competing in the digital age, the element of human connection is so much more valuable. Building and maintaining a strong emotional attachment to your personal brand, as well as your company brand, can mean the difference between winning business with a client and being kicked out the door. The great news is we can develop our personal brand to achieve success.

Building a personal brand is challenging, but extremely rewarding for business and more importantly your personal relationships. In today’s digital playground, it is easy to get lost behind a keyboard when trying to connect and at times the emotional connection can get lost. Creating emotional connections can be an incredible personal brand enhancer, but it takes a little work. Below are a few quick tips for enhancing your personal brand:


It is essential to know why we should always be growing our personal sales and marketing brand.

  1. Aids in creating authentic relationships with other thought leaders
  2. Creates and elevates credibility as an expert
  3. Allows you to expand your reach across multiple channels.
  4. It establishes leadership opportunities.

Consider these 7 tactics to expand your personal brand.

  1. Connect your personal brand with your industry and your company brand.

Think of it as a triangle. If you are in a hot industry or with a well-branded company, you should always draft or ride on top of those waves. For example, as a sales professional with a leading semiconductor company, use that brand and branding to enhance your brand. Create a “halo effect.” Sometimes being in a particular industry can provide instant credibility. It is up to you on whether you maintain that status, but the brand proximity will help.

Keep in mind, it is essential to make your company’s brand position clear and show you are an expert facilitator for the company brand. This is important for staying connected to the company brand and helping the client see the value in the company you represent. It should also be noted that the impression you make in person should match how you promote yourself online.

  1. Be Sincere

Personal branding takes effort and integrity. It must be consistent. When you provide a personal brand promise, you can help your prospects feel comfortable opening up and listening to you. This authenticity can create personal connections and trust. Help your contacts by being upfront about some of your personal interests, so people will see you have something in common. Don’t be afraid to talk about some of your unique or specific interests. If you love shooting, gardening or have a background in athletics, you should share this. Those are things that tell others who you are.

  1. Identify What Makes You Unique

What is your why? In other words, what do you love and where is your talent? Think of someone you consider a thought leader in your industry? Why do you admire them? Now, what makes you a thought leader in your industry?

The things that make you valuable in your career should be the focus areas of your personal brand. Your audience will perceive you the way you initially present yourself. Half the battle of personal branding is believing what you know about yourself. An authentic brand is real and can’t be faked. Be a storyteller. Share stories about how you have helped others with your unique talent and always be humble.

Another way to build your brand is to find opportunities to speak at events or write blogs for online publications and LinkedIn.

  1. Utilize Social Selling

Social selling is a must for any sales and marketing professional.

75 percent of online Americans said product information found on social media influences their shopping behavior and enhances brand loyalty.

For any professional and primarily sales and marketing professionals, a personal brand must be mirrored in both digital and physical space. Your social channels are especially important because these are the places where new contacts or clients who haven’t met you yet get their first impression. A significant opportunity is making sure we are using the same profile pic on all social media channels. Another key is capturing recommendations of former and current clients as well as coworkers and supervisors.

Many LinkedIn users have profiles that are focused on attracting recruiters. It is essential to tailor our LinkedIn brand as a client-facing profile. Even if you are searching for a new career, a profile that builds your personal and business brand is more important. Remember where we talked about alignment with your company brand? LinkedIn is the primary location for execution of this strategy.

  1. Get Involved In Your Community

Another excellent way to build your brand is to humbly let our network know about any philanthropic activities you are a part of. Giving back to something more than you are healthy regardless of your personal brand presence. Volunteering also provides the opportunity for storytelling and finding connections. Be active and make friends.

Here is a link to finding a local charity where you can volunteer. #getinvolved

  1. Promote the entire team when marketing or selling

Gone are the days of the sales and marketing maverick, or the road-warrior loner. Today we incorporate a tremendous amount of sales support when completing a strategic marketing play or sale. We should be advocates for the team and use this as an opportunity to extend their brand. Remember a rising tide raises all boats. So don’t just talk about what “YOU” can do for a client, talk about what “WE” can do and why we do it.

The team will notice, and if it is authentic, the team will advocate for one another enhancing your entire group brand and increasing the brand equity for all.

Clients will notice this as well.

  1. Make Human Connections

Having a reliable personal brand connects you with relevant people and allows you to form valuable relationships with them—for both sides. The secret to sales success really does lie in the human connection.

People do not buy things, they buy from people

We would love to learn about your personal brand. Reach out to us at Concept2Completion

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The Digital Holiday and Social Media – Tips for building your reach and brand, NOW!

If you are like me, social media is a big part of our social and business life. Over Thanksgiving, my social media consumption was off the charts, and I am not the only one. Social media is being devoured, especially over the holidays, and I expect that trend to continue this holiday season. If you are in business or building your personal brand, now is the perfect time to get geared up. http://www.internetworldstats.com/emarketing.htm

Facebook, Twitter, Instagram, Pinterest, LinkedIn Google and even Snapchat should all be on your radar for building brand awareness and reach these next few weeks.

  1. Let your holiday spirit show

During the holidays, many businesses go out of their way to decorate to attract customers and be part of the festivities. If you have a brick-and-mortar location, you’ll likely display the hallmarks of the season. You should consider doing the same for your webpage and social media.

On Pinterest, you could post photos of in-store holiday preparations or products with a festive frame. Maybe put up pictures of employees engaged in charity. Use Facebook and Twitter feeds to promote holiday specials, but also post feel-good news stories with a holiday theme.

Don’t forget that many shoppers using social media want to see products, specials, product reviews, and trusted referrals.

  1. Create shareable content

Having our content shared is the ultimate form of flattery, but it also the holy grail of consumer advocacy and trust. Sharing infers a type of social currency upon those able to educate and entertain their social media contacts. Everyone wants to be first to share incredible deals with family members, and hilarious memes or videos with friends.

Create good shareable content with a holiday theme. Very simply it will gain recognition, generate leads, increase followers and ultimately drive sales. Don’t forget to embed links, including CTAs, and encourage liking and sharing. Simply ask your followers to share.

https://www.entrepreneur.com secrets to shareable content

  1. Incentivize and engage

There is no shortage of discounts and deals during the holidays. There are great ways to stand out from the crowd while building your following at the same time. Create member exclusives in addition to standard deals as consumer incentives to follow you on social media. For example, offer free goods once a day for anyone that follows your page and keep it updated.

It is essential to utilize targeted marketing to promote your contests or giveaways. This increases followers, membership, and overall customer engagement. Take aim then fire. Many of us do just the opposite when it comes to social media, we fire into the woods and hope we hit something.

  1. Connect with charities and be generous.

Team up with charities during the holidays, such as donating a percentage of proceeds from sales of specific items creates a halo effect of good. This is good for your brand and for the charity. More importantly, this creates a substantial opportunity to work with customers to contribute to those in need.

  1. Create a wave of content

In other words, hit all platforms with similar content at the same time.

For example, this blog piece will go out on Twitter, Facebook, LinkedIn and Instagram with the same picture all at the same time. This creates synergy, you should do the same.

The most successful marketing involves coordinating and driving social media presence, SEO services, online advertising, and marketing campaigns at the same time. Think of it as a digital media party, and you want everyone to come. But first, you have to figure out what they want to eat and drink (consume).

Action item:

Think about all of the platforms you use and create a rough draft of how you will use each:

  1. What is the goal of the marketing campaign? Keep in mind we must always GIVE first and ask after.
  2. Get out the whiteboard and consider what you want your customers to know about your business and your offer.
  3. Think about what you wish to your prospective and current clients to do when they see it? Like the page, click on the website, drop in their email, or purchase a gift for someone?
  4. Think about what is in it for them and why they may take action? Deliver a message that fits.
  5. Be consumer-centered and create a flood of digital reach in one sweep.

We are here to help and pay it forward. If you are unsure what to do, sign up on our contact us page and we can set up a time to talk about your Brand and Marketing strategy. FREE

Reach out to us

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2020 is here! Digital Media Strategy…do this immediately!!!

So often, businesses launch into a shotgun approach to their online marketing or digital media strategy. Many are hoping that a stray post will capture a customer. Sometimes this works, but it is very inefficient, confuses the brand message, and costs time and money.

Businesses must create and execute an effective digital marketing strategy to find success in this digital age. Meaning, we must understand our real value proposition and tell people about it ONLINE!

The info below is a mental checklist intended to provoke thoughts about the keys to creating an effective digital marketing strategy for your business.

The Big Ideas:

Make use of responsive web design. We never get a second chance at a first impression.

US mobile devices now account for over 50% of online surfing Mobile-Only-Internet-Users-Now-Exceeds-Desktop. If a site not optimized for mobile will lose high amounts of targeted users, and it makes the business look unprofessional. Sending someone to an old website is like asking someone to follow your MySpace page. FAIL!!!

  • Key takeaway: Invest in a mobile responsive web design now. Depending on the size of your current site it shouldn’t cost more than $5000. If you take advantage of responsive web design, your site will be available both for mobile and PC users.


Search engine promotion. It will be a challenge to sell products and services online if a site is not found in search engines like Google.com, Yahoo.com, and Bing.com.

Amazon.com is increasingly becoming another favorite search engine for products. Search engine promotion is considered to be one of the most effective online advertising techniques. Your primary objective is to get your site on top of search engines for the most profitable keyword phrases. There are two main ways to attract targeted users to a website from search engines. These are search engine optimization and Pay per Click (PPC) advertising.

Organic search engine optimization provides effective and permanent results. Moz.com delivers a 101 education here: SEO 101 from MOZ.com Very often once you achieve top search engine rankings, your site will receive high amounts of traffic for FREE.

  • Key takeaway: Make sure your site is optimized. Then spend time and energy promoting your business online and online activity on our website. It is that important. (Don’t do any of this until the site is mobile ready)


Social media promotion. Social media advertising will continue to be popular this new year.

From Facebook, Google +, Twitter, LinkedIn, Instagram and Pinterest, the small business owner can reach specific and targeted prospects from anywhere. More importantly, it gives the consumer the ability to connect and advocate for your business. The company that delivers on its brand promise can brag about it and create social media advocates.

Social media can become the most powerful source of traffic to your electronic storefront if used correctly. It is a powerful brand builder and allows businesses to communicate with clients in real time.

  • Key take away: Make sure your social media is planned and is visually connected. Deliver your promise and be proud.


Blogging. Blogging can help you create quality backlinks for your site and will help you espouse your expertise in your industry.

Blogging will also help you establish good relationships with your customers and build a personal brand. The idea behind blogging is to give away your knowledge about your industry for free. Be an expert, and your brand credibility will grow. It is easier than you think to get started, and it helps to have a blog page on a (mobile responsive) website.

  • Key takeaway: Give, Give, Give, Give then Ask.


Email marketing. Email is not dead.

Have you ever been thinking about a vacation and while going through your email you notice a great holiday deal? Those emails have been there all along, but you weren’t looking. Email marketing is a technique that can help you increase reach for your business quickly. It is effective. Start creating a database of emails. Then find an excellent email marketing tool like Mailchimp.com or ConstantContact.com and Fire away!

  • Key takeaway: Your email list is GOLD protect it and don’t spam your friends.


Discount coupons and promotional codes. You will manage to increase sales of your business in several times if you provide your clients with discounts.

The information about promotional codes and discounts will quickly spread on the internet. So, you will manage to attract a lot of potential clients to your business.

  • Key takeaway: Be careful with this method. Discounting to often or too much can destroy brand equity through price.


Deliver the Brand Promise. Do what you say you will do every time.

Today it takes much more than pure advertising to be wildly successful. We must connect with our customers, listen to them and do what we say we are going to do. We must be committed to the delivery of the brand promise. If we do, customers will start to recommend your product or services to others.


Finally, know your ideal customer.

  • Who are potential customers of our online business?
  • Are our client’s men or women?
  • What products do our customers prefer to purchase?
  • What are the interests of our clients?
  • What is the age group of our targeted audience?
  • In what area do our customers live?

Creating the perfect digital marketing strategy takes time, but we owe it to our customers to deliver our brand promise every day.

Take action now. The world is coming after your market share, and our competition is doing it online.


C2C – We are here to help and pay it forward.

Reach out to us

Protect Your Brand, Project Your Brand

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Four Social Media opportunities for Financial Industry – Social Community Management

Social Media is now much, much more than an occasional Tweet and Facebook post. The game has changed and in the commodity of the financial world, where there is literally a financial planner or bank on every corner, we need a competitive edge.

Websites are typically static, presenting information in a uniform way that doesn’t permit consumer feedback and interaction. They are information depots at best and may be able to capture some lead info. By definition, a social media community promotes two-way communication. This two-way discussion offers tremendous potential and occasionally danger. Bottom line, social media gives us direct access to our consumer. Access like we have never had before.

Now, more than ever, consumers are taking control of every facet of their purchases. Customers research, probe and trust the opinion of strangers more than that of our brand. They are talking to their friends and reading online reviews. That means we must pay attention and listen.

All of this means that a social media should have a strategy and any campaign should be carefully planned, vetted, executed and measured. If not you will find yourself in trouble or lagging way behind.

There are opportunities to be better and here are four of them.


  1. Each platform is different and must be treated as such.

We see companies creating one message and then posting it across all platforms. Using the same copy and identical image on Facebook, LinkedIn, and Twitter are frankly lazy because audiences are different and use the platforms for very different reasons.

While consumers follow businesses on Facebook, they typically access the platform for social purposes. They like to share and engage in conversations, and 60% of users are 35 or older. On the other hand, LinkedIn is a peer to peer social network for businesses and job seekers. Moreover, get this: 80% of LinkedIn members are 30 years or older. Instagram skus 18-40 and Google is for anyone with a smartphone. http://www.pewinternet.org/fact-sheet/social-media/

The moral? Facebook and LinkedIn are home to widely diverse audiences that want (and expect) unique information and experiences. Your messages—purpose, text, and images—should be distinct for each of your social media platform communities, including Twitter, Instagram, YouTube, and others.

It is essential to spend time considering and creating a specific brand voice and then to distinguish it on your chosen platforms. You might want to be fun and lively on Facebook, but more sedate on LinkedIn. Also, you are likely to get a better response if your online communities experience graphic identities that will differentiate you from competitors.

Visual content and video content is better! We are all drawn to infographics, and we enjoy watching patient testimonials. Infographics help simplify complex subjects such as insurance plan options and various ailments. More than 90% of marketers are using video in their campaigns, and for a good reason. https://www.inc.com/springboard/3-essential-marketing-videos-every-business-needs.html?cid=search

Oh yeah! It is 2018, USE VIDEO! It is relatable, connects your brand and consumers like it. Nearly 50% of us take action after watching a video.

  1. Not being buttoned up

Financial businesses need have their legal act together. Regulations are in place everywhere. They are designed to protect consumer’s rights and privacy. Like the medical industry, it is not wise to feature a customer in either in text or photograph—without their approval.

We suggest that financial companies take the time to create a comprehensive and unified social media content approval system. We recommend that after a plan has been established, that that plan been reviewed and approved by in-house counsel.

  1. Stop using social media to promote

Banks love to talk about themselves. Credit Unions bombard us with features and benefits, non-stop. However, on social media, consumers do not care and rarely remember. Everyone has a financial institution already, a free $100 from Chase.com is not likely worth the headache to switch.

Instead, begin telling stories. Share customer testimonials and weave into the “news.” Rather than announcing a service, allow a customer to tell a story about how they used and enjoyed a service. True, this takes more work, and it is exponentially more difficult. Acquiring content can take a long time, but the authenticity of the story is worth it. BIG TIME!. It is ok occasionally, but like Gary Vee emphatically states, “give, give, give and when you want to ask, give once more.” https://www.garyvaynerchuk.com/giving-without-expectation/

  1. Ignoring the perils of live content

Get live and do it now. Don’t be scared; it works really really well. Facebook Live, which debuted in April 2016 single-handedly built many an empire. Many businesses have rushed into the broadcast business and why not? Facebook Live permits companies to promote themselves immediately and compellingly. It bypasses traditional media. That can be a positive thing, and the price is right.

Uncertainty is inherent in anything live. Things can go wrong. Your spokesperson can make a mistake. Your customer or patient might say something unflattering. Moreover, people watching can easily post an ugly comment. Fortunately, you have the opportunity to delete the content if it is terrible or risky.


Simply put, the Social Media game is complex. Let us review your digital footprint. In one hour, we can provide a detailed report and suggestions for improving image and create storytelling suggestions for most major platforms: LinkedIn, Facebook, Twitter, Instagram, Google+, and Google.

Today, the digital footprint is the most essential and cost-effective tool we have to build our brand and connect with customers. Get serious about it.


The C2C story is unique. We just love helping businesses reinvent themselves through storytelling on social media. We would love to help you.
Find out more here: https://2completion.com
Quick Stats from: https://hootsuite.com


2018 – Protect Your Brand, Project Your Brand

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6 Keys to social media strategy – start with WHY!

Social media and digital marketing can be the most rewarding endeavor for any business, but it can be overwhelming. Today, it is paramount for any brand or business to use social media as a tool. We have learned that by focusing and tracking to critical elements of our purpose, we stay on target and on message.

Please, use this questionnaire like a north star and let it guide the strategy.

Our goal is to align our business goals with the social media strategy. Like a car with a pulling steering wheel, if the social media strategy is not aligned, we will veer off course and ultimately waste time and money.


As we do with all of our clients, we begin with the WHY! So why do we start with WHY? It gives more purpose and meaning to the events of our day.

Why are we in business? Why do we show up at work every day? Why are we reading this blog post?

C2C’s goal is to help business remember or find the “WHY” and incorporate that into their brand and messaging. We know that consumers emotionally connect with brands that understand their why and deliver on the brand promise. We love teaching this to our clients.

So here we go:

Here are our six keys to building an effective social media strategy:

  1. What are our goals?

This question is important to answer and will provide us guidelines for our social media posts. (FYI, more sales is not a useful goal – the customer doesn’t care about that).

Use SMART goals:

  • Specific – Make our targets clear and accurate so there is no confusion on what the result should be.
  • Measurable – Make our goals measurable, so we know if our efforts are working.
  • Actionable – We’ll want to set up steps to reach our goal.
  • Realistic – Set goals that make sense for our brand. Do we have 100 Instagram followers? Shoot for 200 in 30 days.
  • Time-bound – It’s essential to set timelines. Fill out an excel spreadsheet for all applicable platforms: Facebook, Twitter, etc. and set goals for those pages.
  1. Who is our target audience?

The second key component to creating a social media strategy in knowing who appreciates our service or product,

Learn the demographics, and psychographics, including which competitors they follow, what publications and websites they’re into, etc. Seriously, follow our competitors and pay attention to what their followers interact.

The more we know about our audience is, the easier it will be to create content that bridges the gap between our brand/business and adding value to their lives.

  1. What is the current state of our social media marketing?

Auditing where our current social media marketing strategy and presence stands is another crucial step in creating our social media strategy. Do we have Facebook, are we on Twitter? Have we updated our LinkedIn lately? Take a temperature check on all platforms and be honest with ourselves.

Pay attention to our engagement, what networks we’d like to be on (or drop), the quality of our content (images and videos), are we consistent?

Our audience should dictate which platforms we use. If we have little interest in Snapchat, but our target audience is active there, that’s where we need to go.

  1. What kind of content will we need to produce?

Content, Content, Content. We are experts in our field, right? Then we should share what we know. Give, give, give, give and when we consider putting up the “ask” (“buy my stuff”) then give more. People can see right through a sales pitch and could care less that we need to drive revenue. Consumers will give back if we give first.

Content should be as genuine as possible and give people a reason to follow us. Like this blog, I am providing my time and expertise, for free. We hope that people reading this will grow from the knowledge, do better business, and find success.

  1. Do we have the necessary resources and budget?

It is not as expensive if there is time to dedicate. What is our time is worth and do we have resources or the budget needed to create the content necessary?

No! We can’t hire an intern to do this for us at $15.00 per hour; it won’t work (see #4). We must curate content or work with someone that can.

Which leads to the next question…

  1. What tools will we need?

Here’s where we can revisit our resources and budget since there are a lot of free or low-cost tools that can help us create the content we need.

A lot of the social media networks have built-in tools (Like Facebook Live and Instagram Stories) that make content creation easier. Many of us are scared to create authentic content and we shouldn’t.


Just start and learn along the way. If you need coaching or help call us or find a social media coach.

Find out more here: https://2completion.com
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2018 – Protect Your Brand, Project Your Brand

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Establish credibility through website design – Tips and tricks from C2C

What steps should we take on our website to establish credibility and build trust with our visitors and prospective customers? The reliability of our website affects whether a visitor takes the next step to contact the organization, make a purchase or just leave our site and go on to the next.

Website modernization is a must, because Visual Credibility Matters – the way we dress, smile and the landing page of our site matters for a 1st impression.

According to a Stanford study on web credibility, credibility is “perceived trustworthiness + perceived expertise.”

Why is establishing our website’s credibility so important?

  • Our websites are frequently the first stop for a prospective customer
  • We will ask, can I trust this business? Is this company up to date? This question is at the forefront of the minds of prospects when they arrive on our website via search engines, directories or social media
  • The credibility of our website has a direct impact on our bottom line and our ability to generate leads and sales

It is up to us to take all the necessary steps to ensure that we are creating a website that makes users comfortable enough to consider doing business with us. In other words, create a website that shows our business is trustworthy.

There are Four Types of Credibility

  • Presumed credibility – A belief based on general assumption. E.g., we see a .org website and believe it is a non-profit or charity that we count as trustworthy. What would we think if we were sending messages to an AOL email address? The company comes across as less credible.
  • Reputed credibility – A belief based on someone we view as authoritative or credible, e.g., Gary Vee’s recommendation of a product. Someone tells us of a bad experience with a company, and we are less likely to view that company as credible.
  • Surface credibility –A belief based on our first impression. E.g., a website that looks professional is credible, but a website that looks confusing comes across as less reliable.
  • Earned credibility – A belief based on experience with the site. E.g., a website that is easy to use increases credibility. A website with broken links is less credible.

We are here to help:

Concept@2completion or 480-886-8066


C2C Website Credibility Checklist

We should build trust and show trustworthiness on our sites. We will start with some simple and easy to fix suggestions:

List a physical street address on our website

Listing a physical street address on our website helps establish our trustworthiness, not just to our website visitors but to search engines as well. A physical address tells visitors that we are a real, established business. It also gives them peace of mind when doing business with us. The ideal place to list our physical address is either in our website’s footer at the bottom of the site or on a dedicated contact page.

Make our phone number highly visible

A prominent phone number on our website not only tells our visitors that they can reach us, but it also shows them that we want to connect. Sites that make visitors search for their phone number or hide it sends the wrong message. Place the phone number at the top of our website. Period. The key is always to make it easy for our website visitors, prospects, and customers to contact us.

Use trust seals that are verified by third parties.

Trust seals are especially necessary for websites that collect sensitive information such as credit card information. A trust seal tells website visitors that our website is legitimate and a third party has verified it. Hacking of data is becoming an increasingly severe problem for businesses of all sizes. These seals can make it easier for customers to hand over sensitive information knowing that we are taking extra steps to secure our website.

Ensure our website is visually appealing – THIS IS HUGE

A study by the University of Melbourne shows that “prettier websites gain trust.” This is further backed up by a study by One Poll that found “that 70 percent of people claim they would not buy from a company with a badly designed site.”

This statistic is real; we can just look at our google analytics bounce rate to prove it.

Include testimonials

Testimonials and reviews are a critical factor in the prospects buying decision. A study by BrightLocal found that 88 percent of consumers trust online reviews as much as a personal recommendation. “72% say that positive reviews make them trust a business more.” Ask current customers to provide feedback and testimonials. Testimonials and reviews make great sales messages. An effective testimonial shares a relatable or similar experience a prospect may be having and how we fixed it. We can also make our testimonials more effective if we include a photo of the customer or have it in a video. The video is king, but that is for another post.

Publish our privacy policy and terms of use

Adding our privacy policy and terms of use on our site demonstrates transparency to prospective customers. Our privacy policy lets our website users know what information we collect when they visit our site and what we do with that information. Our terms let prospective customers know what the parameters of doing business with we are. If our website requires an email address for newsletter signup or whitepaper downloads, it is a good idea to link to our privacy policy from the form where we collect their information.

Highlight professional affiliations and memberships.

Do we belong to any professional organizations that are recognizable in our industry? If so, highlight our professional affiliations and memberships by displaying their logos on our website and linking to their site. By aligning our company with other well-respected brands, we can boost our reputation, credibility, and trust.

Put a human face on our business.

Putting pictures of our team members on our business website helps prospective customers get a better idea of who is behind the company and adds a personal touch. However, don’t overdo it. Beer drinking ping pong is so 2009. Keep the photos professional and sprinkle in a little fun.

Consider publishing a guarantee

Guarantees are a great way to make it easy to persuade prospective customers to do business with us. It sets us apart from our competitors and lowers the risk for the prospect. There are several ways we can offer our customers a guarantee such as a refund, a lifetime warranty, satisfaction of product or service.

Show social proof

Do we have social media accounts with sizeable followings? Publish social media feeds on our website that shows the number of followers we have, helping create instant credibility.

Highlight press

Have we been featured or contributed to notable news or industry publications? If we get a lot or a little media coverage, make sure we brag about it. Create a press page or highlight the logos on our website to boost our credibility. Press mentions are great for demonstrating expertise.

Keep our website content updated

Have we been to a website where the information is outdated? Past promotions or event dates still appear on the site even though they have expired, or content that is no longer relevant for today still exists? This does not reflect well. Ensure that we are doing everything we can to keep our website content fresh and updated. It is suitable for our visitors and search engines.

Keep good company

Websites that we link to from our site can affect our website’s credibility. Ensure that we are keeping good company by paying attention to the place that we link.

Improve our website load time

Websites that take a long time to load give the wrong first impression, according to an NY Times impatient web users flee slow loading websites. A study by Kissmetrics found that “47% of consumers expect a web page to load in 2 seconds or less and every second we shave off of load time we will tend to boost customer confidence and trust in our site.”

In conclusion, Fogg says, “to improve the credibility of our website, find what elements our target audience interprets most favorably and make those elements most prominent.”

We hope you find this website credibility checklist valuable.


Planning a Website update or redesign? We do this and Branding all in one.

Call us or send us an email:

Concept@2completion or 480-886-8066

Find out more here: https://2completion.com
Quick Stats from https://hootsuite.com

2018 – Protect Your Brand, Project Your Brand

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