Ok, I am ready to do a like campaign. Now what?
The best part of a like campaign is the instant credibility it creates for a business and a brand. People trust what a stranger says about a brand more than what the brand says about itself. This means is that even if you only have 100 likes, you have access to the friends of those 100 people and that could be 3000-5000 possible advocates. Those 3000 people trust those people that like your page and may follow you as a result.
Have you ever seen those posts, where is say your friend on Facebook likes a page
Optimize EVERYTHING for mobile
The vast majority (up to 80%) of people clicking on your like campaigns are will likely come from a mobile device. People are using their phones more often than laptops or computers. Mobile traffic is the primary source of Facebook advertising, so it is essential to make sure that your website, landing page, and other associated pages look amazing on mobile devices. It is important to note that your banner picture for Facebook must be optimized. Many businesses haven’t optimized cover photos for mobile. Unfortunately for Facebook this awkward view on mobile.
Ensure you are targeting the right demographic
A Like campaign won’t be successful unless you are targeting the right people. Just because a specific audience Likes your page at a cheaper cost per like doesn’t mean that these individuals will actually turn into customers. It is always better to pay more for a “quality” Like or a Like that can turn into a customer than to get cheap likes from people who will never buy from you. In other words, take your time and find the right demographic that will turn into advocates for your business on Facebook. If your company delivers on its brand promise, then you will gain advocates.
Create an incentive to your Like Campaign – give a “why to buy”
Use special offers and promotions as a part of your Like Campaign ads to incentivize Facebook users to “Like” your Page. People won’t just “Like” your Page out of the goodness of their hearts. Give them a reason to do it, and your likes will grow at a much faster rate. There are many examples of this, but my favorite is the free give away, but be careful not to dilute your brand equity through discounts.
Used pinned posts to make sure people see the most critical piece of content first
It is essential to load a pinned post that leads people to your website, a landing page or lead magnet. Before or after Liking a Page, people tend to go to your Page to take a look at your existing content. You have sparked their interest, and they will want to learn more.
Make sure that these visitors see what you want them to see first and make sure that visitors know that you are continually posting updates. People won’t “Like” your Page if there is no activity. Just think about it: you wouldn’t subscribe to something with no content, so why would you expect other people to?
Use the right Call-To-Action button on your Facebook Page
Sometimes a “Call Now” button is not the best fit for some businesses. It may be more appropriate to invite visitors to go to your website or send you a message than to have a call to action which results in zero calls to book an appointment. Although a “Call Now” button sounds excellent in theory, most people aren’t ready to take that leap on their first visit. Test different button language and use the information you learn to adjust accordingly.
This is just a starter kit for creating Facebook Like Campaigns. Use them in your next campaign to maximize the ROI of your new likes! If you have questions. Let us know. We are happy to help, and there is no cost to call us anytime
Creating your Like campaign – Building the funnel
Click here for steps on how to create a Like campaign and start cultivating your following.